In this episode of Ask the Experts, CEO of 3X Marketing, Jen Iliff, is joined by seasoned creative leader Aimee Youngblood Morrison to explore how marketing and creative team leaders can make the most of limited resources in today's unpredictable landscape. Together, they dig into the challenges of doing more with less, smaller teams, shrinking budgets, and rising expectations, and how trusted partnerships and strategic planning can help fill gaps.
With diminishing resources and rising demands...the ability to set realistic expectations with your leadership team is critical. In this discussion, Founder and CEO of 3X Marketing, Jennifer Iliff and expert Marketing Strategist Stephanie Swanson, Founder of Mosaic Marketing, LLC, share their years of experience around this topic.
In this discussion, special guests Cathleen Porter-Williamson, Sr. PR and Marketing Consultant at Plum PR & Marketing and Ben Hoehn, fCMO and Head of Growth Marketing, discuss the blending your public relations and marketing strategies for optimal outcomes.